Don Ernest
Lauren Ernest
Lauren Ernest
PRINCIPAL
I launched Ernest & Associates in 1979 with a drive to create powerful marketing campaigns. While most tools of the trade have advanced since then, one aspect remains unchanged—I still start every project with pencil sketches. (And our commitment to our clients. That hasn’t changed either!)
Over the years, I’ve been fortunate to
PRINCIPAL
I launched Ernest & Associates in 1979 with a drive to create powerful marketing campaigns. While most tools of the trade have advanced since then, one aspect remains unchanged—I still start every project with pencil sketches. (And our commitment to our clients. That hasn’t changed either!)
Over the years, I’ve been fortunate to build deep experience across all aspects of this business, in both the consumer and B2B spheres. Design, photography, editorial, creative direction, list selection, budgeting, vendor negotiations, and performance measuring. Not to mention account direction and business development (which you kinda have to learn to run an agency). I also spent 23 years at Calumet Photographic, the world’s largest B2B retailer of professional photographic equipment, supplies, and services.
And if you haven’t seen the specific core competency you’re looking for yet, here’s another list of areas where I have proven experience: International Market Strategy & Planning, P&L/Budget Management, Project Management, Design (Print and Web), Creative Direction, Branding, Marketing Communications, Market Entry, Campaign Planning & Execution, eMarketing/Digital Marketing, Event Development, Merchandising & Retail Store Design, Trade Show/Event Planning, Media Relations/PR.
Lauren Ernest
Lauren Ernest
Lauren Ernest
ART DIRECTOR
Most days, I toggle between art director and designer, but I’ve worn a lot of hats in service of delivering elite projects. My experience in the fast-paced world of advertising agencies and in-house corporate creative departments taught me the finer points of how to envision, coordinate, and create first-rate marketing campaig
ART DIRECTOR
Most days, I toggle between art director and designer, but I’ve worn a lot of hats in service of delivering elite projects. My experience in the fast-paced world of advertising agencies and in-house corporate creative departments taught me the finer points of how to envision, coordinate, and create first-rate marketing campaigns. But it’s good to be on the boutique agency side now, building strategic and intimate relationships with clients.
When it comes to design execution, I don’t pigeonhole myself: flyers, posters, folders, pop-up banners, tents, tee-shirt designs, and more. You name it, I’ll turn it into part of your brand.
I also have extensive experience in creative direction and lifestyle photography, as well as photo styling, propping, and direction. In addition to brand-management practices, including market research, brand conceptualization, and website design and launch.
And since you’re wondering, yes, I’m also Don’s daughter. So please forgive us the clichés about treating clients like family. We treat each other that way most of the time, so it’s pretty unavoidable